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Editorial Campaign

Premiere Classe

Premiere Classe is a key fashion trade event held during Paris Fashion Week, bringing together emerging designers and accessories brands each season.

For their October 2025 edition, they came to us with a concept : X-Ray. Reveal the invisible lines between people and the objects they love.

We took that literally, maybe too literally. Instead of delicate and poetic, we went looking for what happens when an accessory stops being worn and starts belonging to the body. Organically. The result sits somewhere between a medical scan and a fever dream: jewelry growing inside imaginary organs, accessories that have become part of the anatomy.

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Emporio Armani Kids