The Critic is an editorial cosmetics campaign imagined for D’Estourneln, a beauty house shaped by a sophisticated, intellectual vision. The project diverts the codes of haute gastronomy to examine our relationship with cosmetic products.

Here, the application ritual becomes a sensorial experience. Texture, gesture, and presentation turn into a controlled mise-en-scène balancing irony and elegance.

The series reframes product storytelling through precise visual composition. Each image works independently while forming a coherent sequence, allowing progressive reading and fluid adaptation across digital and print platforms.