Jessie & James is a London-based ready-to-wear brand designing dresses for little girls’ special occasions. Its universe sits between structure and playfulness, evoking an expressive, dreamlike childhood through sculptural volumes.

For this e-commerce shoot, we developed a set inspired by the Spring-Summer 2026 Garden Daydreams collection. Qianlu, a 7-year-old digital model, was created to embody these floral, dynamic silhouettes.

The series includes 18 visuals across 6 looks (14 SKUs), produced in 24 hours.
The imagery balances product clarity with desirability, translating the collection’s whimsical spirit into a legible e-commerce-ready format.