This digital campaign was created for Orenza, a skincare brand engaging with Gen Z audiences. The project explores skincare as a playful and expressive ritual.

Inspired by contemporary beauty behaviors, the series integrates stickers as both functional and decorative elements, concealing and revealing at the same time. They transform the face into a surface of expression.

Softness and celebration define the visual tone.

Combining animated visuals with minimal still life compositions, the project prioritizes clarity and immediacy. The images are designed for digital circulation, where simplicity strengthens impact.