Blooming spring is a teaser campaign for a Korean cosmetics brand introducing an upcoming lipstick launch. The project unfolds through a delicate interplay between portraiture and still life, constructing a soft yet distinctive visual narrative.

Jia, our digital model developed to align with K-beauty aesthetics and international Gen Z standards, embodies the brand’s universe. Her presence anchors a world that is floral, luminous, and subtly surreal.

Each visual pairing creates a dialogue between product and persona. The compositions are designed to function as cohesive advertising units while maintaining a sense of lightness, elegance, and controlled fantasy.